Apple Recruiting Automotive Experts to Work in 'Top-Secret Research Lab'

Apple is recruiting automotive technology and vehicle design experts to work in a new "top-secret research lab," according to Financial Times. The report adds that a number of Apple designers working under design chief Jonathan Ive have also been regularly meeting with automotive executives and creators in recent months, and even trying to hire them in some cases.

applevan1
A team of Apple employees, led by experienced managers from Apple's iPhone unit, are said to be researching automotive products at a secretive location outside of the Cupertino-based company's One Infinite Loop headquarters. The new research lab was allegedly set up late last year, shortly after the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch.

Financial Times claims that Apple may be developing an advanced software platform that builds upon the CarPlay dashboard system, although its sources claim that the background of the individuals that the iPhone maker is hiring suggests that the company may also be in the early stages of working on a car to compete with the likes of Tesla and Google.

But people familiar with the company said that the background of the people Apple is hiring — including automotive designers and vehicle dynamics engineers — and the seniority of the executives involved suggest a car could be in the works.

“Three months ago I would have said it was CarPlay,” said one person who has worked closely with Apple for many years, referring to Apple’s infotainment system. “Today I think it’s a car.”

Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth. He is listed as Director of Mac Systems Engineering at Apple, although he has a history of working on connected cars, autonomous driving, testing and regulatory affairs and more at Mercedes-Benz parent company Daimler, where he had worked since October 1997.
Johann Jungwirth Apple
An increasing amount of speculation has surfaced in recent months about Apple working on a car after a mysterious van leased to the company was spotted in California and a subsequent report claimed that Apple is working on a project that "will give Tesla a run for its money." While the exact focus of Apple's automotive initiative remains unknown, it appears that the company is still in the early stages of research and development.

Popular Stories

iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...
macbook air blue

Gurman: M4 MacBook Air Models to Launch by March 'At the Latest'

Monday February 17, 2025 2:30 am PST by
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
iPhone 17 Air Front Page Tech 2

'iPhone 17 Air' With Ultra-Thin Design Allegedly Revealed in New Video

Monday February 17, 2025 6:53 pm PST by
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year. "iPhone 17 Air" render created by @zellzoi for Front Page Tech In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...

Top Rated Comments

Crosscreek Avatar
131 months ago
Can't drive the Apple car without your Apple Watch and iPhone.
Score: 32 Votes (Like | Disagree)
lincolntran Avatar
131 months ago
Apple, please stop working on new stuff and fix [*insert your bug here*]

There we go, that should save us all some space to stay on topic instead of having to scroll through repeated rants.
Score: 23 Votes (Like | Disagree)
leman Avatar
131 months ago
Oh my... I hoped this was supposed to remain a joke


If Apple made cars:
* You’d have to pay to keep the onboard software updated
* You’d only be able to drive them on Apple-certified roads
* The cupholder would only accept a proprietary Apple cup
* There would only be one pedal
* There’d be more work put into the dashboard than the safety features
* You could have any color you want – provided it’s brushed aluminium
Score: 21 Votes (Like | Disagree)
testcard Avatar
131 months ago
The iCar. Designed by Apple in Cupertino. Assembled in China. FedEx are going to need bigger planes.
Score: 11 Votes (Like | Disagree)
DanTheAppleMan Avatar
131 months ago
I hope the tyres won't have a 'flat' design...
Score: 11 Votes (Like | Disagree)
TallManNY Avatar
131 months ago
How the heck do you keep "working on a car" secret? Just the sheer amount of space you need to do the work makes it hard. Then you need a whole new slate of guys who are completely unlike the engineers you normally hire. Certainly once you get to the point of having something approaching a protype, the cat will be out of the bag.

Or wait, now we know why the new office building is in a circle. It is actually a race track!
Score: 9 Votes (Like | Disagree)