Mark Gurman

Apple's upcoming budget iPhone might not be called the iPhone SE 4 after all, with Bloomberg's Mark Gurman lending credence to rumors of a potential name change for the device being unveiled this Wednesday. In his latest Power On newsletter, Gurman mentions Apple CEO Tim Cook's recent social media announcement about a new product unveiling on February 19, in which Cook teased the "newest...

Apple will bring its next-generation M5 chip to the MacBook Pro in the fall, followed by the iPad Pro in the first half of 2026, according to Bloomberg's Mark Gurman. Gurman's latest claim flips the previously expected order of devices to transition from M4 to M5 chips, which was based on last year's M4 product launch order. Apple first introduced its M4 chip in an updated iPad Pro in May...

Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...

In his Power On newsletter today, Bloomberg's Mark Gurman briefly touched on the future of the Pro Display XDR and a larger iMac. This comes amid rumors of a new Studio Display with mini-LED backlighting launching by 2026. Below, we recap the latest rumors. Pro Display XDR 2 Released in December 2019, the Pro Display XDR features a 32-inch screen with LED backlighting, 6K resolution,...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...

Apple is "ramping up" work on a new Studio Display, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new Studio Display "should arrive by 2026," alongside Macs with M5 chips. The new Studio Display will have a similar design as the current model, including a 27-inch screen size, according to Gurman. The new display is codenamed J427 within Apple,...

Exact timing for the debut of the fourth-generation iPhone SE remains up in the air, with Bloomberg's Mark Gurman reporting in a tweet tonight that the device "should be announced by next week." Last week, Gurman indicated that it could arrive as early as this week and later claimed that it would be arriving this week, but there once again appears to be some uncertainty about the timing....

After months of teasers and leaks, the Powerbeats Pro 2 were finally announced by Apple today. A key new feature built into the Powerbeats Pro 2 is heart rate monitoring, and that functionality is expected to expand to AirPods in the future. When both Powerbeats Pro 2 earbuds are placed in the ears, and heart rate monitoring is active, Apple says LED optical sensors pulse at over 100 times...

If you have been waiting for Apple's rumored smart home hub to launch, prepare to wait some more. In his Power On newsletter over the weekend, Bloomberg's Mark Gurman said the device is still "months away" from shipping. A made-up concept of an Apple smart home hub Based on that wording, the home hub will not ship until April at the earliest, but potentially not until much later in the year....

Apple has been ramping up hiring for its robotics research and engineering teams to help spur the development of home robotics devices, according to Bloomberg's Mark Gurman. The company is currently in the early stages of developing a tabletop robot and has its sights set on potentially creating a humanoid model in the future. The robotics work is being spearheaded by two departments...

Apple's inventory of iPad Air and MacBook Air models is running low at its retail stores, indicating that refreshes for the devices are likely just around the corner. Bloomberg's Mark Gurman reports that Apple's stock of both products is "dwindling," as the company gears up to launch new updates. Apple is expected to launch a MacBook Air with its faster M4 chip, along with updated iPad Air...

Apple and Sony are still collaborating to bring support for PlayStation VR2 hand controllers to the Vision Pro headset, Bloomberg's Mark Gurman reports. Sony PlayStation VR2 Sense Controller In December, Gurman said that the partnership has been in development for several months and would introduce Sony's VR controllers as an optional accessory for Vision Pro users. He noted that PS5 and Xbox ...

Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman. Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores....

As early as this week, Apple plans to introduce a new iCloud-based service for event invites, according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman said the new service is codenamed "Confetti" within Apple. He said the service will offer users a "new way to invite people to parties, functions, and meetings." He did not say if this functionality would be available through a ...

Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11. Powerbeats Pro 2 will be priced at $250 in the U.S., he said. Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...

Apple is reportedly developing a version of visionOS – its operating system for Apple Vision Pro – that will work with smart glasses, as part of continuing efforts to expand its AR product lineup beyond a cumbersome headset with something that has wider appeal. According to Bloomberg reporter Mark Gurman, the Vision Pro has so far been a flop. Many users find the $3,500 headset too heavy for ...

Apple continues to explore the idea of releasing camera-equipped AirPods in the future, according to Bloomberg's Mark Gurman. Gurman only briefly mentioned the possibility of AirPods gaining tiny cameras, as part of his Power On newsletter intro this week, focused on Apple's future wearables ambitions. He did not explain what the cameras would be used for. The tiny cameras would not be...

Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman. Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch. In each of the past four years, ...

In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...

Apple plans to release updated Magic Keyboards for new 11-inch iPad Air, 13-inch iPad Air, and entry-level iPad 11 models "early" this year, according to an October 2024 report from Bloomberg's Mark Gurman. In his Power On newsletter today, he reiterated that these accessories are coming in the "not-too-distant future." Gurman's initial report said the new Magic Keyboard for the iPad Air...